How to Create or Claim Your Google Business Profile

What Is a Google Business Profile?

A Google Business Profile lets you manage how your business appears on Google Search and Maps. It helps customers find your business information and leave reviews.

Adding or claiming a profile is free. You will need a Google Account to manage it.

Is My Business Eligible?

Google Business Profiles generally serve businesses that meet customers in person, either at a physical business location or by traveling to customers.

Use accurate business information throughout setup.

If you travel to customers and do not receive them at your business address, follow Google’s service-area business instructions and hide your address from public view where appropriate.

Step 1: Check Whether Your Business Already Appears on Google

Search Google Maps for your business name and city before creating a new profile.

• If an unclaimed profile exists: Select the correct business, choose Claim this business, then follow Google’s instructions.
• If someone else already manages it: Follow Google’s ownership request process.
• If no profile exists: Continue with the steps below.

Claiming an existing profile helps avoid accidentally creating a duplicate listing.

Step 2: Add Your Business

Visit Google’s business setup page and sign in to the Google Account you want to use.

Follow Google’s prompts to enter your business information.

Have the following ready:

• Your business name as customers know it
• The category that best describes your business
• Your business address or service area
• Your phone number and other contact details
• Your website, if applicable

Review your information carefully before continuing.

Step 3: Complete Verification

Follow the verification instructions Google provides for your business.

Verification confirms that you are authorized to manage the profile.

The available verification methods can vary by business, so follow the instructions shown in your Google account.

Creating a profile and completing verification are separate parts of the process.

Step 4: Generate Your Google Review Link

Once your Google Business Profile is live and publicly searchable, use our free:

Google Review Link Generator

Start typing your business name.

If needed, add your city and state to narrow the results.

Select the correct business location, then click:

COPY MY REVIEW LINK

We also recommend clicking:

TEST MY LINK

to confirm that it opens the correct Google review page.

You can then use this link when setting up your Review⚡️Zaps Card or Stand.

Step 5: Add the Link to Your Review⚡️Zaps Product

Follow our:

Setup & Activation Guide

to program your Google review link into your NFC Card or Stand.

Once setup is complete, customers can tap their phone and go directly to your Google review page.

Need Help With Verification or Ownership?

Google handles Business Profile verification and ownership requests.

Review⚡️Zaps is not affiliated with Google and cannot approve, bypass, or speed up Google’s verification process.

For help generating your Google review link or programming it into your Review⚡️Zaps Product, use our Contact Us page.