Business review websites can make or break your local sales. The numbers tell an interesting story - more than half of business-goers visit an establishment within 48 hours of an online search .
The impact goes deeper. People trust online reviews as much as recommendations from friends or family - a remarkable 88% . Seven out of ten customers read multiple reviews before they pick a business. Only 53% would even think about visiting a business rated below 4 stars . The revenue impact is significant too. Businesses that collect more reviews see up to 50% higher revenue .
The digital world has changed how customers choose businesses. Finding the right review websites isn't optional anymore - your local business needs them to manage its reputation. Google handles billions of searches daily . Specialized platforms like DealerRater attract 14 million monthly users . These review sites give you amazing opportunities to boost your visibility and build trust.
We've put together a complete guide to 13 business review sites that boost local sales in 2025. This guide helps whether you're new to review management or want to grow your online presence. These platforms will help turn your happy customers' feedback into actual revenue.
Google Business Profile
Image Source: EmbedSocial
Google Business Profile is the life-blood of any local business's online presence. This free tool, previously known as Google My Business, lets businesses control how they appear across Google's ecosystem, especially in Search and Maps.
Platform overview
Your Google Business Profile works like a virtual storefront in today's digital age. The profile shows up prominently when potential customers look for your business or related services. It displays vital information about your operation. Businesses that complete their Google Business Profiles are twice as likely to earn customer trust. They also attract 70% more foot traffic [1]. This free tool manages your online presence and gives customers essential information about your local business. It plays a crucial role in managing local business reviews.
Key features of Google Business Profile
Google Business Profile comes with several powerful features that help businesses stand out:
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Business information management: Update hours, location, contact details, and services
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Customer engagement tools: Post updates, offers, and events directly to your profile
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Photo and video sharing: Upload media to showcase your business visually
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Review collection and management: Gather and respond to customer feedback
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Q&A functionality: Answer common customer questions
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Performance insights: Track how customers find and interact with your listing
Businesses can create and share a link or QR code that helps customers leave reviews [2]. This makes collecting reviews simple and systematic.
Pricing for Google Business Profile
Unlike many marketing tools, Google Business Profile costs nothing to create and manage [3]. You won't find any hidden costs or premium tiers - every feature comes free of charge. Small businesses with tight marketing budgets find great value in this tool to improve their local SEO and online presence.
Why Google Business Profile improves local sales
Google Business Profile significantly affects local sales. Google processes billions of searches daily. An optimized profile puts your business right in front of potential customers who actively search for your products or services.
Businesses that respond to at least 25% of their reviews see up to 35% more revenue [4]. The platform makes customer connections easy through readily available contact information and direction links. This turns online searchers into in-store shoppers [3]. Your visibility, credibility through reviews, and easy access create a clear path from online discovery to physical sales.
Trustpilot
Image Source: Trustpilot Business
Trustpilot has emerged as a global leader among business review websites. The platform helps build customer trust and boosts local sales through credibility.
Platform overview
Trustpilot leads the world as the largest independent customer feedback platform since its launch in Denmark in 2007. This open review system lets consumers share their experiences with any business worldwide. The transparency created benefits both shoppers and companies. The platform has over 300 million reviews on more than 1.27 million domains, with 61 million new reviews added in 2024 alone [5]. Trustpilot's success comes from its simple principle - staying open, independent, and impartial. This approach connects businesses and consumers through genuine reviews.
Key features of Trustpilot
Trustpilot's strong features help businesses manage their online reputation:
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Review collection through automated invitations
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Engagement tools to respond to feedback
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Marketing assets and website widgets that showcase reviews
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Performance insights and analytics to spot trends
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Social media integration tools to share testimonials
Companies can set up location-specific review profiles, which works great for businesses with multiple locations. Their fraud detection systems and dedicated Content Integrity Team work hard to stop fake reviews [5]. This ensures customers can trust the reviews they read.
Pricing for Trustpilot
Trustpilot's pricing comes in four tiers with 12-month contracts:
-
Plus: $299/month - you get 8 website widgets, review invitation tools, and simple analytics [6]
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Premium: $629/month - adds complete website widget library and better marketing features [7]
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Advanced: $1,099/month - gives you customization options and detailed analytics [7]
-
Enterprise: Custom pricing - includes unlimited invitations, AI-powered tools, and exclusive features [8]
Businesses new to review management can start with a free basic option, though it has limited features.
Why Trustpilot drives local credibility
Local businesses gain substantial credibility through verified customer experiences on Trustpilot. A 2022 survey showed 71% of US consumers were more likely to buy from brands with good Trustpilot scores [5]. The numbers speak for themselves - 73.6% of Trustpilot visitors said they're more likely to buy from websites showing Trustpilot reviews [5].
Businesses can turn negative feedback into opportunities by showing responsive customer service. Take Flowers.ie for example - this online flower delivery service saw website conversions jump by 37% after they started actively responding to customer feedback [9]. Even critical reviews become valuable when handled well, and help build lasting relationships with local customers.
Birdeye
Image Source: Birdeye
Birdeye stands out as an AI-driven platform that helps local businesses handle their online reputation and customer experience at multiple locations. The platform currently serves more than 150,000 businesses](https://birdeye.com/reviews/) and provides detailed tools to manage digital presence effectively.
Platform overview
Birdeye combines review collection, monitoring, and marketing into one unified system for customer experience and reputation management. The platform's single dashboard keeps track of over 200 review sites to help businesses maintain their reputation wherever customers look [10]. Results speak for themselves - businesses see 128% more reviewswithin their first 90 days of using the platform [10].
Key features of Birdeye
Birdeye's reliable suite of AI-powered tools consists of:
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Reviews AI: Creates and responds to reviews automatically to increase customer involvement
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Listings AI: Makes business listings better for local search rankings
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Messaging AI: Puts all customer communication in one inbox
-
Social AI: Handles content creation and publishing for multiple locations
The platform lets businesses share reviews on websites, social media, and search engines. Their dashboard tracks reviews, NPS, response times, and other metrics for each location [10].
Pricing for Birdeye
Birdeye offers three pricing tiers:
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Starter: Has Reviews AI, Listings AI, and Messaging AI tools
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Growth: Adds Social AI to Starter features
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Dominate: Has everything in Growth plus Chatbot AI [11]
Each plan comes with campaigns, team chat, payments, integrations, mobile app access, unlimited users, unlimited contacts, and support services [11].
Why Birdeye is great for local business review management
Birdeye delivers real results. Their customers maintain an average rating of 4+ stars 75% of the time and respond to 71% of reviews on average [10]. The platform makes collecting reviews easy through CRM integration and sends review requests to customers automatically [10]. Businesses can then display these reviews wherever potential customers search, which builds trust and improves brand visibility [10].
Yelp
Image Source: Yelp for Business
This 19-year old platform Yelp has grown into a life-blood platform for local business reviews that connects millions of consumers with businesses through authentic customer feedback.
Platform overview
Yelp does more than just collect reviews—it serves as a powerful discovery platform, search engine, and online reputation tracker. The platform hosts over 308 million cumulative reviews [12] and draws approximately 29 million unique app users monthly [12]. The platform helps consumers make informed buying decisions and gives businesses visibility in their local markets. Research shows 97% of consumers make a purchase or participate with a business within a week of finding it on Yelp [13].
Key features of Yelp
Yelp's business review management tools include:
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Business page customization: Update business information, hours, services, and upload high-quality photos
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Review management: Respond to customer feedback and build credibility
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Customer messaging: Directly communicate with potential clients
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Analytics dashboard: Track page visits and customer engagement
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Request a Quote: Enable customers to submit project details and connect directly
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Yelp Connect: Share updates and promotions with followers
The platform added AI-powered business summaries that highlight what businesses are best known for based on customer reviews [14].
Pricing for Yelp
Yelp uses a freemium model with multiple paid options:
Free: Access to 20+ features including simple business page management, customer messaging, and review response capabilities [15].
Paid options:
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Yelp Ads: Targets customers by location and keyword, providing 4x more leads [16]
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Upgrade Package: Adds visual enhancements and special offer promotions [15]
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Ads & Upgrade Package: Combines all benefits plus verified license display [15]
Why Yelp helps local businesses stand out
Yelp ended up driving local business success through increased visibility. The platform builds credibility with 91% of people trusting online reviews as much as personal recommendations [17]. Yelp pages appear on the first page of Google search results [18] and improve overall online visibility. Fresh, user-generated content signals relevance to search engines [17] and boosts local SEO performance.
Image Source: ReviewTrackers
Over 3 billion users worldwide use Facebook, making it a social media powerhouse. One-third of these users check reviews before they choose local businesses [3]. Facebook changed its review system to "Recommendations" in 2018. This change made the feedback system more social than traditional review platforms.
Platform overview
Facebook Recommendations give users a fresh take on reviews by connecting with their social circles. Users simply choose to "recommend" or "don't recommend" a business instead of giving star ratings. The platform pushes for detailed feedback [3]. These social endorsements make a big difference—businesses that get positive recommendations show up more in platform searches and search engines [4]. The numbers speak for themselves: nearly 20% of U.S. adults bought something through Facebook last year [19]. This shows how much the platform affects buying decisions.
Key features of Facebook reviews
The review system on Facebook comes with several standout features:
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Social discovery: Your friends' reviews show up first when you look for businesses [20]
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Rich feedback options: People can add photos and tags to their recommendations [19]
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Engagement opportunities: Users can comment on reviews and start conversations [20]
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Optional visibility: Business owners decide if they want to show the Reviews tab [3]
Pricing for Facebook business tools
Setting up a business page and collecting reviews on Facebook is free. Businesses can boost their presence through paid advertising with these options:
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Budget control: You can set daily or lifetime budgets based on what you want to achieve [21]
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Cost factors: Your ad quality, bidding approach, and target audience change the price [21]
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Spending limits: You can put caps on campaigns or entire accounts [22]
Why Facebook reviews matter for local engagement
Facebook reviews boost your local search visibility. Google sees positive engagement as a sign of relevance and trust [4]. Two-thirds of Facebook users check out local business pages every week [19]. These recommendations help build trust right from the start. The best part? When customers recommend your business, all their friends see it. Happy customers become your strongest supporters [20].
TripAdvisor
Image Source: Tripadvisor
TripAdvisor has evolved into the world's largest travel platform since its launch in 2000. The platform connects countless hospitality businesses with potential guests through genuine customer experiences.
Platform overview
Millions worldwide trust TripAdvisor as their digital guidebook. The platform operates in more than 40 countries and 20 languages [1]. Monthly visitor count reaches approximately 176 million globally [1]. User reviews exceed one billion across hotels, restaurants, attractions, and experiences [1]. Quality determines success on TripAdvisor, whatever the size of marketing budget [23].
Key features of TripAdvisor
TripAdvisor equips businesses with powerful review management tools:
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Business listing customization: Add property descriptions, amenities, and contact information [2]
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Photo and video integration: Businesses see 41% better engagement with 30+ photos compared to those with fewer images [2]
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Management responses: Smart review responses boost future bookings [23]
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Special offers: Post up to three deals or promotions at once [24]
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Popularity Ranking: Algorithm ranks based on review quality, quantity, and recency [2]
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Direct booking links: Add website links and contact details to get direct reservations [24]
TripAdvisor pricing options
TripAdvisor uses a tiered pricing structure:
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Free basic listing: Standard business information and review collection
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Business Advantage: Premium features start at $99/year [24] with enhanced listing control, special offer tools, and competitor insights
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Sponsored Placements: Pay-per-click advertising model [25]
Why TripAdvisor is essential for local hospitality
TripAdvisor's effect on business comes from consumer trust. Reviews guide 94% of travelers when choosing where to stay [26]. Properties with individual-specific review responses attract 77% more bookings [26].
The platform awards its Certificate of Excellence to just 10% of listed businesses [2]. This recognition helps them stand out. TripAdvisor brings transparency that lifts industry standards. Businesses learn from review feedback [23] and show their commitment to customer service.
Hotels without reviews lose 49% of potential bookings [27]. Success in local hospitality now depends on a strong TripAdvisor presence.
DealerRater
Image Source: www.dealerrater.com
DealerRater has established itself as the automotive industry's premier specialized review platform for car dealerships and service centers since 2002.
Platform overview
The world's leading car dealership review site, DealerRater draws about 14 million consumers monthly [28]. This platform exclusively serves automotive businesses and creates a valuable space where customers share their experiences about dealerships and specific employees. Strategic collaborations with Cars.com, Kelly Blue Book, and Autotrader have expanded its reach beyond its domain [28]. The platform's trust comes from a thorough verification process - each review goes through automated system checks and human reviewer validation [28].
Key features of DealerRater
DealerRater provides unique capabilities that serve automotive businesses:
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Verified Customer Reviews: A double authentication process ensures review authenticity [28]
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Certified Employee Profiles: Dealers create individual pages showing their team's experience, specialties, and language skills [29]
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LotShot Feature: Teams capture and share customer photos during vehicle delivery to encourage positive reviews [30]
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Resolution Advantage: Dealers get a two-week window to address reviews publicly or privately [29]
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Social Referral: Happy customers can share their experiences across social networks [6]
The platform's annual "Dealer of the Year" awards recognize exceptional dealerships and boost their market credibility [29].
Pricing for DealerRater
DealerRater offers three membership tiers:
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Connections: Simple reputation management tools with review requests, employee promotion, and customer response features [28]
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Connections Plus: All Connections features plus automated review requests through text/email [28]
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Connections Premier: Enhanced features include custom reports, a dedicated Success Partner, one-on-one training, and priority support [28]
Why DealerRater helps local auto dealers
DealerRater significantly affects dealerships through targeted exposure. Dealers consistently report excellent warm leads through the platform [28]. Consumer trust grows through transparency—modern auto consumers trust online reviews as much as personal recommendations, with 88% relying on them [7]. The platform helps businesses spot service improvements through detailed customer feedback. Local auto dealers gain a competitive edge through DealerRater's industry-specific approach that general review platforms cannot match.
Angi
Image Source: Angie's List
Angi, which started as Angie's List in 1995, has reshaped the scene as a specialized review platform that connects homeowners with qualified service professionals for home improvement and maintenance projects.
Platform overview
We designed Angi for home services, and it now maintains a vast nationwide network of more than 200,000 skilled professionals who have helped over 150 million homeowners maintain, repair, and renovate their properties [8]. The platform helps consumers find trusted contractors while service providers can grow their businesses [31]. The company's rebrand from Angie's List brought improved features such as instant booking, upfront pricing, and project financing options [8].
Key features of Angi
Angi provides powerful tools that benefit both consumers and businesses:
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Verified customer reviews that give legitimate feedback
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Business profile customization with service descriptions and photos
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"Angi Approved" verification badge for trusted businesses
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Happiness Guarantee that covers projects up to full purchase price plus damage protection [32]
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Comparison tools to assess pricing, services, and ratings [33]
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Lead generation capabilities for service providers [31]
Angi pricing tiers
Consumers can choose from:
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Free access to simple search and review features
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Angi Key Membership ($29.99/year) with 20% discounts on pre-priced projects [8][31]
Contractors have these options:
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Free listing with simple visibility
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Angi Pro starting at approximately $200/month on a pay-per-lead model [31]
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Additional advertising options with cost-per-click models [34]
Why Angi is ideal for local home services
Angi excels at connecting local service businesses through targeted visibility. The platform draws in end-of-funnel customers who actively search for specific home services [31]. Businesses say Angi's leads match their expertise perfectly, which results in higher conversion rates [34]. The verified review system builds trust because only legitimate users can leave feedback, unlike general review sites [33]. This transparency helps homeowners find quality work and lets contractors showcase their capabilities effectively.
ReviewTrackers
Image Source: ReviewTrackers
ReviewTrackers is a specialized platform that helps businesses track and utilize customer feedback from multiple online sources.
Platform overview
This cloud-based reputation management solution lets businesses monitor reviews from over 100 review websites in a centralized dashboard [35]. The platform combines review monitoring with analytical capabilities to turn customer feedback into practical business insights. Daily automated scans for new reviews [36] keep businesses updated on their online reputation without manual checks.
Key features of ReviewTrackers
ReviewTrackers provides several powerful capabilities:
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Review monitoring across 100+ sources including Google, Facebook, and TripAdvisor
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Natural language processing technology that identifies trends and sentiment in feedback [37]
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Automated alerts for new reviews requiring attention
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Customizable reporting with analytics on review volume and ratings
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Review widgets to display testimonials on your website [5]
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Local listings management to ensure business information accuracy online [9]
The platform connects with over 1000 apps through Zapier and offers API access for automation [5].
Pricing for ReviewTrackers
The platform uses a location-based pricing model with several options:
-
Single Location: Starting at $49 per month [36]
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Custom plans: For multi-location businesses starting around $89 per month per location [38]
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Enterprise solutions: Custom pricing with advanced features [39]
Every plan includes unlimited users and core review management functionality [39].
Why ReviewTrackers supports local review management
ReviewTrackers helps businesses combine feedback from various online sources and eliminates the need to monitor multiple platforms separately. The platform's sentiment analysis spots trending customer issues [40]. Businesses can make analytical improvements based on this data. The local listings management feature boosts search visibility for "near me" searches [9], which helps increase local discovery and foot traffic. This integrated approach helps businesses create stronger online reputations that boost ground sales.
NiceJob
Image Source: Tekpon
NiceJob gives small businesses with limited resources an all-in-one reputation marketing platform. The platform automates review generation, referrals, and social media content.
Platform overview
NiceJob helps busy, budget-conscious business owners create steady streams of positive reviews [10]. This automated solution collects customer feedback and shares it on Google, Facebook, and Instagram [10]. The platform transforms positive reviews into shareable content that boosts engagement and ends up increasing lead conversion.
Key features of NiceJob
NiceJob's efficient system has:
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Automated review requests via email and SMS [41]
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Custom review templates and campaign workflows [41]
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Social proof widgets for website integration [41]
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Automated social media sharing of top reviews [10]
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Performance analytics with conversion tracking [41]
Pricing for NiceJob
NiceJob keeps its pricing simple and clear:
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Reviews Plan: $75/month - targets review generation [42]
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Pro Plan: $399/month - adds advanced automation workflows and reporting [43]
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Premium Plan: $699/month - has team management tools and API access [41]
The platform offers a 14-day free trial without needing a credit card [43].
Why NiceJob is great for small local businesses
NiceJob delivers impressive results at an affordable price point. Businesses using the platform convert 51% of website visitors to leads [11]. The system automatically shares reviews in high-visibility locations, which removes the need for manual social media management [10]. Small businesses can build credibility through authentic customer feedback, even with limited marketing resources.
Podium
Image Source: Podium
Podium makes use of text messaging as a business review website. The platform works best to collect customer feedback at the time it matters most.
Platform overview
Podium combines messaging tools with review management to make customer interactions efficient. Messages from Facebook, Instagram, Google, SMS, and website chats flow into a single, manageable inbox [44]. This simple approach helps businesses avoid the hassle of multiple communication platforms and keeps customer engagement consistent.
Key features of Podium
Here's what makes Podium stand out:
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Unified inbox that unites customer conversations in all channels [44]
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SMS-based review requests that use text's 98% open rate [45]
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AI Employee that responds to leads 24/7 [46]
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Video chat for tailored customer interactions [47]
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Campaign features that provide instant analytics for text marketing [47]
Pricing for Podium
Podium keeps some pricing details private, but here's what we know:
-
Standard plan costs around $399/month [48]
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Webchat add-on costs about $100/month [47]
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Large organizations can get custom enterprise pricing [49]
Why Podium helps local businesses collect reviews fast
Podium's success comes from its SMS-driven approach. Customers get a text with a one-click link to share feedback [47]. This simple process gets better response rates than email requests. The results speak for themselves. One car dealership sold 20 cars from 41 test drives booked through Podium's AI assistant [46]. Local businesses see great results too - a furniture store boosted its reviews by 40% [50].
Manta
Image Source: Manta
Manta has connected local businesses with millions of potential customers in their area for over 25 years. It stands as one of the largest online directories that serves small businesses.
Platform overview
Manta works as an online marketing agency that helps small and medium-sized businesses grow. Their business directory attracts millions of unique visitors each month who look for local services through industry-specific and geographic listings [51]. The platform has earned the trust of 30,000 customers worldwide for their digital marketing needs [52].
Key features of Manta
Manta provides several tools to build your business:
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Business profile pages you can customize to boost online visibility
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A simple database sorted by industry types and locations
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A full digital marketing suite with informed strategies
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SEO technology built specifically for small business needs
Pricing for Manta
Manta keeps its pricing simple:
-
Simple plans from $10 per user monthly [53]
-
Custom quotes based on your business needs [52]
-
Enterprise solutions at $300 per year per user [54]
Why Manta supports small local businesses
The results speak for themselves - Manta's team has helped 86% of clients reach Google's top 10 search results within six months of starting SEO campaigns [52]. Small businesses can connect with customers and other businesses on this platform [55]. This creates real business opportunities beyond just collecting reviews.
CitySearch
Image Source: Online Ownership
CitySearch, a 28-year old business review website, connects millions of consumers with local businesses across the United States.
Platform overview
CitySearch serves as an online city guide that helps people find businesses in categories like dining, entertainment, retail, travel, and professional services [56]. The platform helps over 11.3 million consumers each month [57] and creates a link between local businesses and community members who need their services [58].
Key features of CitySearch
CitySearch gives businesses several useful tools:
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Complete business profiles with contact details and maps
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Real reviews from editors and users
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Apps for different devices (iPhone, iPad, Android)
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Tools that let business owners track their performance
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Restaurant menu syncing options
Pricing for CitySearch
CitySearch currently provides free business listings [59]. Business owners can update their listings directly or sync them through services like Yext or Uberall [59].
Why CitySearch helps local discovery
CitySearch's platform runs on fair partnerships and uses patented technology with open APIs [60]. Users looking for local suggestions will find options through many apps and websites that use CitySearch's large network [60]. This approach will give businesses more visibility among people actively looking for local services.
Comparison Table
|
Platform |
Key Features |
Pricing Structure |
Target Audience/Focus |
Notable Statistics |
Unique Selling Point |
|
Angi |
- Verified reviews |
- Simple listing is free |
Home services and contractors |
200,000+ professionals |
Home improvement services platform with project guarantees |
|
Birdeye |
- Reviews AI |
Three tiers: |
Businesses of all sizes |
128% review growth in 90 days |
AI-driven platform that monitors 200+ review sites |
|
CitySearch |
- Business profiles |
Free business listings |
Local businesses in all categories |
11.3M monthly consumers |
A trusted platform since 1995 with broad local coverage |
|
DealerRater |
- Verified reviews |
Three tiers: |
Automotive dealerships |
14M monthly visitors |
Car dealer review platform with dual authentication |
|
|
- Social discovery |
Free features |
All businesses |
3B+ users worldwide |
Social-powered recommendations system |
|
Google Business Profile |
- Business info management |
Free |
All businesses |
Billions of daily searches |
Most popular review platform with search integration |
|
Manta |
- Customizable profiles |
- Basic: $10/user/month |
Small and medium businesses |
30,000 worldwide customers |
Detailed small business directory with marketing tools |
|
NiceJob |
- Automated review requests |
- Reviews: $75/month |
Small businesses |
51% visitor-to-lead conversion |
Automated reputation marketing platform |
|
Podium |
- Unified inbox |
Starts at $399/month |
Local businesses |
98% SMS open rate |
Text-based review collection system |
|
ReviewTrackers |
- Multi-source monitoring |
- Single location: $49/month |
Businesses with multiple locations |
Monitors 100+ review sites |
Detailed review monitoring and analysis platform |
|
TripAdvisor |
- Business customization |
- Free basic listing |
Hospitality businesses |
176M monthly visitors |
World's largest travel review platform |
|
Trustpilot |
- Review collection |
- Plus: $299/month |
All businesses |
300M+ reviews |
Independent global review platform |
|
Yelp |
- Business customization |
Free features |
Local businesses |
308M+ reviews |
High consumer trust and search visibility |
Conclusion
A strong presence on review platforms can boost your local sales and credibility by a lot. Today's customer reviews work just like traditional word-of-mouth marketing. About 88% of consumers trust these reviews as much as recommendations from friends and family.
Your business type determines which platform works best for you. Google Business Profile lets billions of users find you through daily searches. Specialty platforms like DealerRater or Angi help you connect with customers looking for specific services. Businesses that maintain positive reviews tend to earn up to 50% more revenue than their competitors.
Start by claiming and optimizing your profiles on platforms that matter most to your industry. You should create a solid plan to ask happy customers for reviews. Your business should also focus on responding to reviews - companies that respond to at least 25% of reviews see 35% more revenue on average.
Different age groups prefer different platforms. Young consumers might find you through Facebook or Google. TripAdvisor remains crucial for businesses in hospitality. Having your business on multiple review platforms helps you reach more potential customers.
You don't need to tackle every platform at once. Start with Google Business Profile because of its wide reach. Then move on to platforms specific to your industry. Your business will soon see better visibility, stronger credibility and more customers walking through your door.
Key Takeaways
These 13 business review websites offer powerful opportunities to transform customer feedback into measurable local sales growth through strategic online reputation management.
• Google Business Profile is non-negotiable - This free platform drives the most local visibility, with businesses responding to 25% of reviews earning 35% more revenue.
• Industry-specific platforms deliver higher conversions - Specialized sites like DealerRater for auto dealers or Angi for home services connect you with ready-to-buy customers.
• Multi-platform presence amplifies credibility - 88% of consumers trust online reviews as much as personal recommendations, making diverse review coverage essential.
• Review response rates directly impact revenue - Businesses maintaining active engagement across platforms see up to 50% more revenue than competitors with poor review management.
• Start with Google, then expand strategically - Begin with universal platforms before adding industry-specific sites to maximize ROI and avoid overwhelming your team.
The key to success lies in consistent engagement across platforms rather than passive presence. When customers see responsive, professional interactions with feedback, they're significantly more likely to choose your business over competitors who ignore their online reputation.
FAQs
Q1. How important are online reviews for local businesses? Online reviews are crucial for local businesses. Studies show that 88% of consumers trust online reviews as much as personal recommendations, and businesses with higher numbers of positive reviews can earn up to 50% more revenue than their competitors.
Q2. Which review platform should I focus on first? Start with Google Business Profile. It's free, has the widest reach due to Google's billions of daily searches, and directly impacts your local search visibility. Businesses that actively manage their Google presence often see significant increases in foot traffic and sales.
Q3. How often should I respond to customer reviews? Aim to respond to at least 25% of your reviews. Businesses that maintain this level of engagement average 35% more revenue. Regular responses show potential customers that you value feedback and are committed to customer satisfaction.
Q4. Are industry-specific review sites worth the effort? Yes, industry-specific review sites can be highly valuable. Platforms like DealerRater for auto dealers or Angi for home services connect you directly with customers actively seeking your specific products or services, often resulting in higher conversion rates.
Q5. How can I encourage customers to leave reviews? Implement a systematic approach to requesting reviews from satisfied customers. Many platforms like Podium offer tools to send automated review requests via text message, which can significantly increase response rates. Always make the review process as simple as possible for your customers.
References
[1] - https://www.keenreputation.com/blog/tripadvisor-for-hotels
[2] - https://www.ezeeabsolute.com/blog/benefits-of-tripadvisor-for-hotels/
[3] - https://www.trustsignals.com/blog/making-sense-of-facebook-recommendations-how-they-work-and-why-they-matter
[4] - https://www.whistlerbillboards.com/friday-feature/facebook-reviews-improve-local-seo/
[5] - https://www.reviewtrackers.com/reputation-management-software/
[6] - https://www.dealerrater.com/company/pressandawards/article/?articleId=1328
[7] - https://reviewinc.com/2024/10/02/dealerrater-reviews-drive-sales-and-reputation/
[8] - https://www.angi.com/landing/faq
[9] - https://www.reviewtrackers.com/blog/improve-local-business-seo/
[10] - https://get.nicejob.com/product/reviews
[11] - https://get.nicejob.com/
[12] - https://www.yelp-press.com/company/fast-facts/default.aspx
[13] - https://www.signpost.com/blog/is-yelp-free-what-small-local-business-owners-should-know/
[14] - https://business.yelp.com/resources/articles/new-yelp-business-features-january-2024/?domain=local-business
[15] - https://business.yelp.com/local-business-pricing/
[16] - https://business.yelp.com/
[17] - https://www.yourdigitalresource.com/post/effective-strategies-for-yelp-review-management
[18] - https://reputation.com/resources/articles/why-you-should-add-yelp-to-your-reputation-management-strategy/
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